Vintage inspired apparel that Captures the soul of the Honda Motor Company

If Honda does not race, there is no Honda.

From a simple dream, Honda was born with a racing spirit, a winning spirit, a challenging spirit. Success can be achieved only through repeated failure and introspection. Racing makes Honda better.

Vintage Culture

A brand that celebrates the rich motorsports history and innovative soul of The Honda Motor Company. Created for all those who dream big and believe the impossible truly is possible. 

intense research uncovered vintage art not seen in a generation

Meticulous attention to detail

premium fabrics

“The value of life can be measured by how many times your soul has been deeply stirred.” 

Soichiro Honda

“The day I stop dreaming is the day I die.”

Soichiro Honda